The first thing you should know about MaxOpp Marketing is that Rolf and John, the co-founders, have been best friends since 1973. They’ve raced together, stood up for one another at their respective weddings, raised families together, and run several successful businesses together. One of these businesses, Baron Custom Accessories, was instrumental in the inspiration for MaxOpp Marketing. Using the same kind of digital resources they so successfully harnessed to build Baron Custom Accessories into an international motorcycle parts manufacturer, after selling Baron Custom Accessories in late 2008, they set their sights specifically on helping dealerships maximize the opportunity available to them through their own digital resources. Their focus is on using Websites, Email, Social Media, Client Relationship Management, and Advertising within Social Media. Their goal is to take care of everything that is digitally-related for their dealers, so the dealers can focus on taking care of things happening on the ground.