Making Facebook Valuable

The value in a Facebook page is only achieved by getting the fans “Talking About This.” Facebook can be very effective for a dealer with fewer than 2,000 fans, as long as the fans are engaged, i.e., Likes, Comments, Shares. These actions are what fuel and broaden awareness of your dealership and it’s from these that the “Talking About This” score is derived. These actions are the key to the dealership being seen by fans and friends of fans. Being seen by friends of fans is the Holy Grail of social media marketing, as it equals “Social Validation,” which is what leads friends of fans to come to you as customers.

Learn More About Facebook Accelerator

Facebook Accelerator Service

MaxOpp’s Accelerator Service begins with a thorough clean up and upgrade of your current Facebook page, or creation of one if necessary. This includes:

Page Info Setup

• Improved graphics/photos for Cover and Profile images

• Proper formatting of address, phone, email contact, website links

• Engaging “About” field – Written to capture fans’ attention quickly

• Enhanced Description – Brief narrative validating dealer’s key attributes

• Categories – Properly selected listing category to optimize search inquires in Facebook

• Sub-Categories Listings – We identify your other services or specialties to enhance search value

• Enhance the 16 primary information fields – We tune them all

Page Settings

• Visibility – We optimize these settings to maximize your visibility and engagement

• Targeting – Adjusted to present your page to the right audience

• Restrictions – Set to increase your opportunity for engagements with the right demographic

• Post Moderation – We attempt to inset automatic deflectors so posters/comments do not offend viewers

• There are 15 primary setting fields – We optimize each to create a productive environment

MaxOpp’s Daily Facebook Accelerator Service strategy actively engages us in our clients’ Facebook pages several times each day to review content, like, respond to comments, answer questions and forward leads.

Our strategy humanizes our dealers’ pages in a way that allows fans and friends of fans to get to know them. We build relationships that create trust and interest, ultimately driving fans and friends of fans to your doors!

• Daily, two to three posts are made to your page by MaxOpp staff

• Ranking stimulation to increase visibility ("Likes", "Reviews", "Comments", "Shares", and "Posts")

• Interest capture, conversation initiation

• Customer leads or questions are turned over to appropriate dealer staff for follow-up

• Engaging captions

• Storytelling images and custom graphics

• Humorous comments and imagery

• Interesting Videos

• Monitoring, of your page posts to maximize opportunity by interaction

• “Liking” of your fan’s comments

• Replying to comments, to initiate further engagement

• Deletion of comments or posts that are negative, vulgar or damaging to reputations

• Proper post timing

• Strategic ratio of Non-Sales vs Sales posts

• Posts exposing MFG. incentives, rebates, payment offers when opportunity presents

• Supportive responses and acknowledgments

• Tagging, Sharing, and Hash Tagging

• Daily following of page activity

• Cross promotions to brand and manufacturers’ pages

• Lead forwarding

Monthly Investment: $599 - One-time Setup Fee: $350

Call us today to get started or with your questions regarding how we can use Facebook to bring customers to your doors: 760-494-0294

SMART EMAIL

Fresh emails are created and sent every two weeks, and our in-house email team does all the work! We assist our clients in the initial creation or recreation of their email database and apply proven practices for continual growth of the database. 

Our “Smart Emails” incorporate the following: 

    • They are well thought out. The ‘From’ field, Subject Line, and time emails are deployed are all designed to stimulate open rates 
    • We stimulate engagement and clicks with a custom leading message, and visuals with calls to action 
    • Content includes fresh custom graphics, manufacturer incentive highlights, active linking to key website content, manager specials, announcements, dealership events/promotions, service & parts information, and offers
    • Email content is reviewed and vetted for spelling, grammar, punctuation and linking

By design, MaxOpp’s Smart Emails stimulate engagement, drive website visits, motivate requests for quotes, credit pre-approvals, hours & directions, phone calls and door swings, and our clients do not have to lift a finger.

Smart Email Monthly Service Fee: $479*

*MaxOpp monthly services require deep setup to effectively produce desired results and optimize visibility and engagement. Setup fees vary between $275 and $500 dollars per service, based on the current state of the digital asset. Setup fees are determined prior to subscription agreements being submitted to clients, for their review and authorization. Service fees are non-refundable as they are labor intensive and provide long term value.

LEARN MORE WITH MAXOPP

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