Vehicle/Vessel Advertising
Our ad performance metrics range between 366% to more than 700% higher than Powersports, Boat, and Automotive industry averages. To achieve these results, MaxOpp has created an ad team made up of experienced riders, boaters, and outdoorsmen who ride and enjoy the products our clients sell. This gives our client a distinct advantage over other dealerships using marketing services without personal knowledge of the products, their use, or the feelings riding/using these products produce.
To fortify our teams’ abilities, we know that “Content is King”, which is why MaxOpp employs in-house graphics and video editing staff to create and produce fresh new infographics and videos for our clients monthly, while our copywriting experts use their knowledge and riding experience to use words that capture and speak to potential buyers at the user level.
MaxOpp Service includes:
- Infographic images, custom videos, copywriting, and creative development. (Included in our service)
- Use of our precisely targeted “proprietary audiences”, developed by our targeting staff. Audiences, specific to the types of units that our clients identify for promotion each month
- Daily review of performance metrics for engagement (visual content, primary text, headlines, calls to action, audience targeting), with adjustments made as needed to maintain or exceed our averages
- Proven content and linking strategies to increase QUALITY Lead Generation. Examples: unit quotes, unsolicited credit application submissions, requests for trade appraisals, information requests, phone calls, door swings, etc.
Advertising budgets can vary – Average is $1750 monthly*
*MaxOpp monthly services require deep setup to effectively produce desired results and optimize visibility and engagement. Setup fees vary between $275 and $500 dollars per service, based on the current state of the digital asset. Setup fees are determined prior to subscription agreements being submitted to clients, for their review and authorization. Service fees are non-refundable as they are labor intensive and provide long term value.
Dynamic Smart Ads - A.I
Cutting-edge software deployment and usage allow us to pierce advertising portals and optimize the delivery of ad content. This creates the opportunity for us to deeply engage our dealer’s website and place intelligent code snippets/tags, which embed themselves with visitors at key times of opportunity during the user's visit to the website.
MaxOpp’s Service includes
- Intelligent code placements in key opportunities with the dealer’s website
- Ongoing tracking of code embedding to retarget relevant units
- Machine learning is deployed to analyze data by algorithms to identify audiences’ traits, demographics, geo-data, prior vehicle search history, vehicle interest types
- Develop Lookalike Audiences to create custom audiences
- Create and deliver future advertisements
Dynamic Smart Ads - A.I. Monthly Service Fee: $289*
*MaxOpp monthly services require deep setup to effectively produce desired results and optimize visibility and engagement. Setup fees vary between $275 and $500 dollars per service, based on the current state of the digital asset. Setup fees are determined prior to subscription agreements being submitted to clients, for their review and authorization. Service fees are non-refundable as they are labor intensive and provide long term value.
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