The MaxOpp Difference

What's your website and newsletter doing for you?

I don't make many referrals. Been let down too many times over the years.

I would like to make a shout out to the team over at MaxOpp. While I often grumble about the selection of website providers in the powersports industry, Rolf Sammons and John Vaughan-Chaldy have helped me to realize some major shortcomings in our website designs, and then work to optimize those within the limits of our platform.

I'd also always built my own newsletters, but a few months back I was in a pinch and asked Alex Van Wey if he could knock one out in a day. He got it done in less than 2 hours. While I knew that his newsletter looked better than mine, what really blew me away was how well it performed. 35% better open rate than my best attempt, and way more clicks back to our websites.

The interesting thing about MaxOpp is that their goal is to eliminate a dealers spend on Google AdWords. Through SEO and other tricks they've developed, for our Woods Cycle Country and Woods Indian Motorcycle marketing, we've reduced our monthly spend by 60%, with no loss in traffic. I'm not quite ready to pull the plug on AdWords, but I'm getting there.

Anyway, if you aren't happy with your website, newsletter, or facebook marketing, then touch base with the MaxOpp team and see what they can do for you. All contracts are month to month, so if it doesn't work for you like it did for me, then walk away and try something else.

"The interesting thing about MaxOpp is that their goal is to eliminate a dealers spend on Google AdWords. Through SEO and other tricks they've developed, for our Woods Cycle Country and Woods Indian Motorcycle marketing, we've reduced our monthly spend by 60%, with no loss in traffic."

- Mark Sheffield
Board Advisor, National Powersports Dealer Association
Strategic Advisor, Woods Cycle Country

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